2022 is here, and that means it’s time to start thinking about which marketing software you’ll be using for the rest of the year and beyond. With so many options available, it can be difficult to decide which platform is right for your business. In this blog post, we will review the top marketing software of 2022 and give you our thoughts on why you should use each one. We’ll also provide instructions on how to get started with each platform!
Email Marketing and Marketing Automation:
Email marketing and marketing automation are two of the most important tools in any marketer’s toolkit. They allow you to reach a larger audience, keep track of your campaigns, and automate many of the manual tasks that come with marketing. In this blog post, we will discuss the differences between email marketing and marketing automation, and show you how to get started with both platforms. We’ll also provide our top picks for each platform!
SharpSpring
Overview:
Looking for a marketing automation tool that’s easy to use and packed with features? Look no further than SharpSpring. SharpSpring is one of the most popular marketing automation platforms on the market, and it’s easy to see why. It allows you to create marketing campaigns, track your results, and automate many marketing tasks. SharpSpring also comes with a built-in CRM, making it a great choice for businesses that want to manage their sales and marketing processes in one place.
Pros:
- SharpSpring is easy to use
- SharpSpring comes with a built-in CRM
- SharpSpring allows you to create marketing campaigns, track your results, and automate many marketing tasks
- SharpSpring is one of the most popular marketing automation platforms on the market
- SharpSpring is much more affordable to small businesses
Cons:
- The SharpSpring user interface can be a bit clunky
- There are some issues with the WYSIWYG editor
How do we rate it?
SharpSpring rates an 8 on a scale of 1-10. It is a great marketing automation tool that is easy to use and packed with features.
Analytics:
Analytics is the backbone of marketing. Without analytics, marketers would be flying blind, unable to measure the effectiveness of their campaigns or determine what strategies are working and which ones are not. The marketing software recommended in this blog post all includes powerful analytics features that allow you to track your marketing efforts in detail. These platforms are essential for any business that wants to succeed with marketing.
Google Analytics
Overview:
Google Analytics is one of the most popular marketing analytics tools on the market. It allows you to track your website traffic in detail, see where your visitors are coming from, and determine which marketing campaigns are working best. Google Analytics is free to use and easy to set up, making it a great choice for businesses of all sizes.
Pros:
- Google Analytics is free to use
- Google Analytics is easy to set up
- Google Analytics allows you to track your website traffic in detail
- Google Analytics lets you see where your visitors are coming from
- Google Analytics tells you which marketing campaigns are working best
Cons:
- Google Analytics is free to use, but there are some features that are only available for premium users
- Google Analytics can be difficult to set up
- Google Analytics doesn’t always provide accurate data
- Google Analytics doesn’t include all the features that businesses need
How do we rate it?
Google Analytics rates a 7 on a scale of 1-10. While it is free to use and has some great features, it can be difficult to set up and doesn’t always provide accurate data.
HotJar
Overview:
HotJar is a great marketing analytics tool because it provides a wealth of data that allows businesses to see how their website is performing. With HotJar, businesses can see which pages are the most popular, how long people are spending on their website, and which pages are causing people to leave. Furthermore, it uses recordings and heatmaps to allow people to actually see how users are interacting with web pages. This information allows businesses to make changes to their website.
Pros:
- HotJar provides a wealth of data that allows businesses to see how their website is performing
- With HotJar, businesses can see which pages are the most popular
- How long people are spending on their website
- Which pages are causing people to leave
- Uses recordings and heatmaps to allow people to actually see how users are interact
Cons:
- The price is a bit high
- It can be difficult to set up
- The data can be inaccurate
- It doesn’t include all the features businesses need
How do we rate it?
HotJar rates an 8 on a scale of 1-10. It provides a wealth of data that allows businesses to see how their website is performing, but it can be difficult to set up and the data can be inaccurate.
Social Media Management:
It’s no secret that managing social media can be a pain. Between keeping track of all the different platforms, posting content at the right times, and responding to comments and messages, it can be hard to know where to start. Thankfully, there are marketing software platforms that can help automate the process. In this blog post, we will discuss three of the best social media management platforms and how they can help you streamline your social media marketing efforts. We’ll also provide a few tips on how to get started!
SocialPilot
Overview:
Social Pilot is a great social media management tool because it allows businesses to manage all their social media accounts in one place. With Social Pilot, businesses can easily schedule posts for all their different social media platforms, respond to comments and messages, and track how well their marketing campaigns are performing. Social Pilot also provides a wealth of analytics data that allows managers to see what content is performing well and adjust their marketing strategy accordingly.
Pros:
- Social Pilot allows businesses to manage all their social media accounts in one place
- With Social Pilot, businesses can easily schedule posts for all their different social media platforms
- Respond to comments and messages
- Integration with Cavanva for easy photo editing
- Track how well their marketing campaigns are performing
- Provides a wealth of analytics data on your social media platform
- Connects to multiple social media platforms
Cons:
- Social Pilot can be expensive
- You can only manage a limited number of social media accounts with the free version
- The interface is kind of outdated, but still simple to get around
How do we rate it?
Social Pilot rates a 9 on a scale of 1-10 for its ability to manage all social media accounts in one place and the breadth of data it provides on social marketing campaigns and management.
A lot to consider
We’ve just scratched the surface when it comes to the different marketing tools that you can use to make your job easier. While marketing tools are certainly helpful in many ways, it’s also important to remember that sometimes an outsider’s perspective can be beneficial. Outsourcing certain tasks or working with a consultant can help you save time and money while still getting the results you need. At Outside the Box, we specialize in providing affordable business solutions that make your life easier. Contact us today learn more about how we can help you take your business to the next level.
